Key Work Experiences
Staff Service Designer I Intuit I Remote I Feb 2025-May 2026
Led service design for hybrid human-AI QuickBooks experiences, focused on onboarding and bookkeeping for small businesses and growing mid-market clients
Partnered across marketing, product, engineering, design, customer success, analytics, and service delivery teams — contributing to a 3x expansion of the portfolio and the growth of AI-powered touchpoints, capabilities, processes, and systems for both customers and experts
Scaled concierge and wizard-of-oz testing to validate concepts early and with minimal investment, informing strategy, roadmaps, and supporting launches
Developed journey maps, service blueprints, and handbooks as shared sources of truth — used across research, ideation, leadership presentations, and as implementation guides and playbooks for product, design, service delivery, and learning and development teams
Championed Intuit's internal service design community and worked with service designers across multiple business units to define and scale service design. Sourced and scoped new projects, mentored incoming service designers, and presented at internal forums to increase understanding of the practice
Senior Service Designer I Intuit I Remote I Feb 2022-Jan 2025
Led service design for QuickBooks Live, shaping a range of bookkeeping and business tax offerings from low-touch to high-touch— including the launch of Live Assisted Bookkeeping
Established foundational service design and human-centered design practices for the business unit, concept testing, journey mapping, service blueprinting, co-design workshops, prototyping and pilot launches, and design reviews with leadership and implementation teams
Experience Research and Service Design Lead I Ascension Health System I Chicago I Sep 2019-Jan 2022
Built capabilities as a new studio within the Strategy and Innovation Department of the national team alongside design and research leadership
Developed experience research and service design practices for Ascension Studio, including hiring practices, mentorship for experience researchers and service designers, and stakeholder education of HCD
Established a co-design process with nurses and hospitalists to create net new healthcare mobile apps to improve technology for clinicians
Integrated HCD with the agile development process to increase cross-functional collaboration among researchers, designers, product managers, clinical informaticists, engineers, and clinicians
Managed external design partners in exploration of voice technology for nursing
Experience Designer & Researcher I Grand Studio I Chicago I Jan 2017-Apr 2018
Crafted user research plans and analysis for clients to promote a human-centered approach to product design
Conducted qualitative and quantitative research methods— including user interviews (remote and in-person), online surveys, diary studies, usability testing, guerrilla intercept testing— for generative and evaluative purposes
Facilitated workshops for problem definition, persona building, user journey mapping
Aided in delivery of products from research through UX/UI design to hand-off to development
Clients: Fintech and Sports & Entertainment
Designer (UX Researcher & Design) I Moment I Chicago I Jan 2017-Apr 2018
Defined opportunities on discovery and product evolution projects with clients through workshops and stakeholder meetings
Conducted generative and evaluative research - user interviews (remote and in-person), usability testing, card sorting
Created UX/UI design of products, such as architecture, user flows, wireframes, UI elements in collaboration with cross-functional teams–product owners, solution architects, developers
Clients: Law/voting rights, Insurance, and Food & Beverage
Design Strategist (Contractor) I The Center for Collaborative Healthcare Design I Chicago I
Jun 2016-Jan 2017
Designed a web experience to recruit and provide key information for COPD patients interested in participating in an NIH-funded drug trial. Incorporated input from the internal health system design team, COPD patients and caregivers
Designed patient-facing brochure with a “ graphic novel approach” to help with patient-staff communication at the University of Chicago
Freelance Design Researcher and Strategist I IIT Institute of Design I Chicago I May 2014-Aug 2015
Visualized design-thinking frameworks with Patrick Whitney, past Dean of Institute of Design
Created printed and digital design-thinking kit for Godrej & Boyce’s executive training
OTHER WORK EXPERIENCE
E-commerce, Packaging, and Graphic Designer I Agency + In-house I Chicago I Aug 2015-2009
Design Kitchen (Agency)
Razorfish (Agency)
Uncommon (Customizable Apple iPhone accessories)
Walgreens
Valspar
Designer I Cayman Chemical I Ann Arbor I Sep 2007-Jun 2009
Brand Manager I Sweetwaters Coffee & Tea I Ann Arbor I Oct 2005 - Sep 2007
Core Skills
Service Design, including participatory design
Problem framing, product roadmapping
Storytelling
Journey mapping, service blueprint, storyboarding, data visualizations
Customer archetypes, persona, profile creation
Rapid prototyping
Qualitative design research methods, such as in-depth interviews, usability testing, diary studies, intercept testing
Product design
Programs
Figma, Miro, Mural
Claude, ChatGPT, Gemini
Adobe
Education
IIT Institute of Design, Master of Design
University of Michigan, B.F.A. Graphic Design & B.A. American Culture
Languages
English (Native) & Korean (Conversational)