Portfolio — Anita Park Lee Portfolio

Selected Work

Financial services

Intelligent Onboarding: Designing AI + Human expert-led experience for a leading small business financial platform’s customers

Lead service designer. From concept to pilot.
Drove higher rates of completion, resulting in increase of incremental revenue per customer

Connecting small business owners to automated bookkeeping and on-demand expertise

Lead service designer. From discovery to full-scale launches.
Expansion of services portfolio from one service to an ecosystem, resulting in significant revenue growth

Healthcare

Co-designing a mobile app with Medical surgical clinicians

Lead service designer and design researcher. From discovery to beta launches.
Established a vision and collaboration process that extended to multiple product roadmaps.

Care Reimagined: Adapting Patient, Caregiver, Clinical Staff Journeys during COVID-19

Lead service designer and design researcher. From research to publishing.
Led to adoption of practices across clinics and hospitals.

Sports and Entertainment

Revamping a popular American sports league’s international app experience

Designer. From research to launch.
Increased Apple store ratings from 4.6 with 450 reviews to 4.8 with 28,000+ reviews

Interested in learning more? More details available upon request.